Nagi
Noda (JP)
Alice in Wonderland
Born in Tokyo in 1973, Nagi Noda resided in New York City from 1983 -
1987 where she played an important part in manifesting the “Kawaii”
movement (literally translated as “cute”). This expression
ultimately echoes the cries of youth in Shibuya, but also reflects the
sentiment associated with Japanese trends around the world.
A kind of pop artist with a cult following, Nagi Noda has created countless
campaigns for Japanese department store LaForet. Also, as an artistic
director, she has worked for a number of international labels including
Nike in Japan and Coca Cola in London.
Noda’s family of strange and colourful characters dominate her music
videos and short-films, whilst her graphic design talent graces magazines,
album covers, fashion photographs and more. Essentially, her work interrupts
reality with a sense of fantasy and a touch of candy-like humour.
