A NEW BREED OF CHARACTERS IS ON THE MOVE,

and the species is evolving at a furious rate, continually adapting to new contexts and materials.

Contemporary character design is invading advertising, art, media, fashion and urban landscapes across the globe! By playfully sampling and remixing visual codes, these characters evade established pictorial norms, confronting the viewer head on, emotionally and regardless of cultural background.

The Pictoplasma project began in 1999 as an extensive inventory, collection and showcase of artistically outstanding, contemporary character design. With the countless images collected in Pictoplasma’s archives, published through its books and DVDs and exhibited in installations, festivals and conferences, the project examines the vast array of possibilities that characters offer as signs of an independent graphical language.

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